
Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits, Statista February 2025
Amazon is a global powerhouse in today's e-commerce world, offering unparalleled opportunities for businesses worldwide to reach diverse markets and boost their sales. In fact, according to Statista, Amazon’s global platform “amazon.com” was the most popular e-commerce and shopping website globally, accounting for more than 12% of desktop visits to sites in this category in April 20241.
For sellers from Malaysia looking to expand their reach into the vast potential of international customers, Amazon offers a promising opportunity for growth. However, navigating how to sell on this wide-ranging platform can be daunting without the right strategies.
Therefore, this blog aims to guide Malaysian sellers, providing actionable insights and best practices to boost their presence and increase their sales on Amazon. Sellers will learn how to set up an Amazon seller account, optimize product listings, utilize Fulfillment by Amazon (FBA) to streamline logistics, implement effective marketing strategies, and overcome common challenges.
Whether new to selling online or seeking to refine your approach, these insights will help you sell on Amazon internationally and achieve success in the competitive digital marketplace.
To start your business on Amazon, here is how you can create a seller account:
Once your account is created, the next step is to establish a strong seller profile. This involves creating a professional profile that builds trust with potential customers. Once done, you can move on to choosing your fulfillment preferences.
Understanding what is Fulfillment by Amazon (FBA) is essential when deciding on your preferred fulfillment methods. The two choices you have include self-fulfillment, where you manage storing, packing, and shipping, or FBA, where Amazon handles storage, packing, and shipping for you.
Finally, gaining a clear understanding of Amazon’s various seller fees and commission structures is essential for accurate financial planning and long-term profitability.
Selecting the most appropriate product categories is crucial for optimization and ensuring your listings reach the intended audience on Amazon. For example, if you are selling a health supplement like Vitamin C tablets, you would carefully consider categories such as "Health & Household" or potentially more specific subcategories like "Vitamins & Dietary Supplements."
Carefully consider categories that accurately represent your product, and be mindful of the competitive landscape within those categories. Some categories on Amazon may also have specific restrictions or may require prior approval.
Amazon uses keywords to connect shoppers with relevant products. Begin your keyword research by brainstorming terms that customers might use when searching for your products.
Utilize Amazon's search bar autocomplete suggestions to gain insights into popular search queries. For more in-depth analysis, leverage third-party keyword research tools to identify high-volume keywords. Once you've identified your target keywords, incorporate them into key areas of your product listing.
Compelling product titles and descriptions are essential for capturing the attention of potential customers on any e-commerce platform when selling from Malaysia. Structure your titles to include essential information such as your brand name, the specific product type, and key differentiating features.
When writing your product descriptions highlight the benefits and unique selling points of your product. Use clear and concise language, and break up large blocks of text with bullet points.
High-quality product images are vital for showcasing your products effectively and building buyer confidence. Include multiple images that display your product from various angles. Adding lifestyle images and product infographics can further increase conversions.
For brand owners, utilizing Enhanced Brand Content (EBC) or A+ Content allows you to create visually rich and informative product descriptions.
Fulfillment by Amazon (FBA) is a game-changing service that allows sellers to streamline their operations and significantly enhance customer satisfaction. For Malaysian sellers aiming for seamless cross-border sales and enhanced visibility, FBA presents a compelling solution.
By leveraging Amazon's vast logistics network and renowned customer service, sellers can offload the complexities of warehousing, shipping, and customer support.
One of the key advantages of using FBA is eligibility for Amazon Prime, which often leads to increased visibility and sales due to Prime members favoring Prime-eligible products. Another key benefit is that FBA enables faster delivery times for customers.
Let's delve deeper into the advantages that Fulfillment by Amazon offers Malaysian sellers:
Now, let's outline the steps to get started with FBA:
For Malaysian sellers aiming to expand internationally through Amazon, FBA offers a streamlined solution for reaching global customers. This involves sending your inventory to Amazon’s international fulfillment centers through international shipping from Malaysia.
Amazon has specific guidelines for preparing your products, and adhering to these standards is crucial to avoid delays or rejection of your inventory. This includes proper labeling of each unit and carton, appropriate packaging to protect your products during transit, and compliance with the import regulations and product safety standards.
Once your inventory is received at Amazon’s international fulfillment centers, you can effectively monitor your stock levels and sales performance through your Seller Central account. This dashboard provides valuable insights into your inventory status, sales trends in different regions, and customer feedback.
Amazon offers a suite of advertising solutions to help sellers increase the visibility of their products:
Effectively managing your budget for Amazon Pay-Per-Click (PPC) campaigns is crucial. This involves setting daily or lifetime budgets, strategically bidding on relevant keywords, and optimizing your ad performance.
Utilizing promotions and discounts can be a powerful way to attract more customers and boost sales velocity on Amazon:
Positive customer reviews are a critical factor in influencing purchasing decisions. Products with more and better reviews tend to have increased sales and are often favored by Amazon’s search algorithm.
When thinking about how to encourage reviews without violating Amazon’s policies, focus on providing excellent customer service and delivering high-quality products. Amazon’s “Request a Review” feature provides a compliant way to ask buyers for feedback after a purchase.
Additionally, thoughtful follow-up emails can also encourage satisfied customers to leave reviews, helping you boost your seller reputation and increase sales.
Effectively managing your performance on Amazon requires consistent monitoring of key metrics:
Amazon Seller Central provides comprehensive reports that allow you to analyze these trends, understand customer behavior, and identify areas where you can make improvements.
Once you've established a successful presence in one Amazon marketplace, consider leveraging Amazon’s Global Selling Program to expand your reach into new international markets.
This program allows you to list and sell your products on Amazon marketplaces in other countries, tapping into a wider customer base and potentially significantly increasing your sales.
The transformative potential of Amazon for global expansion is exemplified by Glittery Craft, a Malaysian seller of handcrafted jewelry and accessories. By utilizing Amazon's platform, Glittery Craft reached customers worldwide and achieved a remarkable 400% sales increase within a year, demonstrating the cross-border e-commerce opportunities available for Malaysian businesses.
Malaysian businesses looking to sell internationally on Amazon may encounter specific challenges:
In the competitive landscape of Amazon, maintaining positive seller ratings is important for building trust and achieving long-term success. Fast and reliable international shipping services play a crucial role in ensuring customer satisfaction, which directly impacts your seller feedback and overall performance metrics.
For sellers in Malaysia navigating the complexities of international e-commerce on Amazon, having a dependable logistics company like DHL Express as a trusted partner can provide significant advantages that include:
To further simplify your operations, DHL Express offers integration capabilities with Amazon Seller Central. This integration allows for a smoother fulfillment process, potentially streamlining label printing, shipment tracking, and overall logistics management directly within your familiar Amazon interface.
Ultimately, by strategically selecting the right e-commerce platforms in Malaysia, such as Amazon, and establishing reliable international shipping, Malaysian businesses can confidently embrace the vast opportunities of the global e-commerce landscape.
Most popular e-commerce and shopping websites worldwide in April 2024, based on share of visits, Statista February 2025