The ultimate (and free) guide to setting up an e-commerce business

The business world has never experienced such uncertain times, but the online retail sector offers one of the few glimmers of hope in a recession-hit global economy.

It’s no secret that e-commerce is booming. Forecasts predict that 2.1 billion people will be shopping online this year – up from 1.6 billion in 2016.

Of course, this has been accelerated by the pandemic, but even as stores reopen and life returns to “normal” (whatever that may be), consumers’ love for the convenience of online shopping is set to stay.

There’s more good news for e-commerce sellers: whoever you’re targeting, the advent of our digital-first world means it has never been easier to find and connect with a customer base hungry for your products. And, thanks to the advancement of international shipping, you can sell to customers from Brazil to Japan without breaking a sweat.
Yet, there are some challenges to setting up an online store. E-commerce is a competitive sector, so, whatever you’re selling, chances are there are already countless other businesses online already doing so. Add to that the long list of features customers expect from your website, from minimal checkout steps, to flexible payment options, to international shipping as standard. If you don’t get it right, customers will happily abandon their carts at the click of a button.

Luckily, we’ve taken our extensive experience of international e-commerce and poured it into this handy toolkit. In a step-by-step format, it covers:

• How to set up your e-commerce website
• Essential customer features to include
• Tips on selling to an international audience
• Marketing your web store
• Improving your website’s performance
• Managing your inventory

Download our Ultimate E-commerce Toolkit today and open your online store to the world!