Today, consumers prefer the convenience of online shopping, but they also want to experience the immediacy of brick-and-mortar retail in the form of fast delivery of orders, no matter how big or small. In line with same day or next day delivery, introducing Saturday delivery which can provide your customers with more flexibility when they shop online.
Importance of providing fast shipping to customers
In today’s world, customer demands’ dictate the way businesses operate. In this highly competitive market, customers are quick to switch to another brand if a brand cannot provide its customers with what they want. According to the 2022 Global Consumer Insights Pulse Survey, 41% of consumers are willing to pay more for same day delivery because they place a high value on efficiency and flexibility. This means that Saturday deliveries will surely be welcomed by consumers.
Moreover, research revealed that 49% of customers will only buy a product if it can be delivered within the same day, while 25% abandon their shopping trolley when they discover that same day delivery is not possible. Since the weekend is a popular shopping period, Saturday delivery would therefore accommodate customers who want their products delivered over Saturdays or even Sundays.
Benefits of offering Saturday delivery
Business offering Saturday delivery can enjoy several advantages, such as:
1. Improved brand perception
Over 77% of consumers in the United States alone say that convenience is one of the reasons they shop online, a Deloitte report revealed. With this in mind,while considering the aforementioned statistics, it comes as no surprise then that customers will appreciate brands that deliver their orders quickly and over the weekend. They perceive these brands as professional and committed to providing their customers with a fulfilling and amazing shopping experience.
2. Get a competitive edge
Not many companies offer Saturday delivery; the brand that does definitely has a greater competitive advantage as customers would prefer them over those that don’t. Not only does this help businesses improve brand perception and gain loyal customers; these customers can also act as advocates, opening up a whole treasure trove of leads. These translate into greater sales and revenue.