How is the Polish e-commerce market changing over the years?
By 2019, we had a stable growth in online penetration. He continued to have tremendous growth potential – an annual growth of e-commerce sales was up to 19%.
He then came out of 2020 when we came to tackle pandemic, which made e-commerce a record rally.
"You can say that in the first year of pandemia, e-commerce has jumped to a two year increase at standard rate.” - Joanna Bandera-Sikorska, Marketing and Pricing Manager, DHL Parcel Polska.
The restrictions on Covid-19 have also contributed to the high growth in e-commerce growth in 2021.
In terms of 2022-2023, elevated inflation will impact the market value of e-commerce, becoming the main driver of market growth. The long-term inflation can also be a force to accelerate the migration of purchases towards the online channel as a result of consumers seeking lower prices and expensive promotions.
According to Strategy,& (Pwc) between 2021 and 2027 the value of the e-commerce market in Poland will increase by more than €94 billion, with an electronics (21 billion PLN), electronics (€19 billion), and health and beauty (€11 billion).
It is also worth stress that the entrance into the leading global procurement platform can significantly accelerate the growth of online growth. This change is already in progress.
What is the full marketplace in the merchant e-commerce industry?
“Marketsites are gaining an increasing share of online sales. Here, it’s worth emphasizing the benefits of selling on the marketplace, which we don’t have on sale online but through other systems.” - Rafal Kachmaryk, Co-Founder, Business Partner, Making Prime.
The biggest benefits of the marketplace.
- Relatively low entry threshold to sales platform
- Ability to reach customers abroad
- Additional channel for company or brand
- Access to innovative solutions (technology)
- Sales and Support
- Large number of clients in one place
- Building awareness about your brand
- Access Benchmark Data
The world’s top 10 websites in October 2022
“I would like to see this and highlight the importance of the Polish marketsquare Allegro, which is ranked in this ranking at the 18th place globally. This is very high looking at a competitor.” -Rafal Duck.
Top global sales platforms.
中amazon Amazon is a U.S. commercial company founded in 1994 in Seattle. It is engaged in the B2C e-commerce trade and operates the largest online store.
Amazon has been working in Poland since 2014 and has opened 9 modern E-Commerce Logistics Centers. Amazon’s first three distribution centers in Poland were opened in October 2014 in the Bielanach Wroclaw and Soot under Poznan.
中"Ebay is a global online auction and commerce company founded by Pierre Omidyar in 1995, and Ebay was one of the first companies to create and market a website that brings goods and services to the market.
¶‹Etsy is an online market where independent artists and crafters can sell their goods. This is a relatively new platform since it has been operating since 2005.
Etsy is primarily associated with handmade toys, collectibles, art works, household items, vintage furniture, jewelry, apparel and vacation items, as well as and handicrafts.
In addition to these global giants, you can also mention our Polish marketplace, Allegro.
➘Allegro is the largest e-commerce platform in Poland. It was created in connection with the success of Ebay’s American auction service. Allegro was founded in 1999 by Surf Stop Shop sp. z o.o., currently owned by Allegro Sp. z o.o., the three investment funds Cinven, Permira, Mid Europa Partners.
Amazon strongly deserves a leader