HANDLING RETURNS AND COMPLAINTS IN THE E-COMMERCE SECTOR
Current as of: 24.11.2023
Running your own online shop is an opportunity to increase business revenue and promote your brand online. However, entrepreneurs who decide to launch online sales have to reckon with the prospect of handling complaints or returns of goods. Well-conducted customer service in this area is vital - even minor errors can put a brand's reputation on the line. What does this process require? How should complaints and returns be handled?